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Do you need a website if you already have a Facebook Page?

The short answer is no, you do not need to choose between them. The longer answer is that they do two different jobs, and most businesses are only doing one.

What a Facebook Page is genuinely good at

Getting attention. A post can reach a few thousand people in your town for free, and nothing else you can buy does that as cheaply. It also makes you look active, which matters. A business that posted yesterday feels open. A business that last posted in 2023 feels closed, even if it isn't.

If your Page is working, keep it. Nothing in this article suggests otherwise.

What it cannot do

A Page cannot hold information still. Everything you post gets buried within a couple of days. That price list you posted in March is technically still there, but no customer is going to scroll for it, and they will not ask either. They will message you, and you will type the answer again.

A Page also cannot be found the way a website can. When somebody hears your business name from a friend and types it into Google, what comes up decides whether they call you. If nothing comes up, or only a Page with no details, most people quietly move on to the next option.

The check most owners never see

Here is the sequence that actually happens. Somebody sees your post or hears about you. They are interested. Then, before spending money, they search your business name to check you are real. That second check is invisible to you. You never see the customer who searched, found nothing, and decided not to bother.

The first check is your Facebook Page. The second one decides whether they call you or the shop down the road.

What changes when you have both

• Your prices, services, and location sit in one place that never gets buried
• You can send one link instead of retyping the same answer in Messenger all day
• Your Page gets a website link, which makes the business look established
• You show up when somebody searches your business name on Google
• If your Page is ever restricted or lost, your customers can still find you

The honest caveat

A website will not bring you customers on its own. It converts people who already heard of you, and it catches people searching for your trade in your town. If nobody has heard of you yet and nobody is searching, fix that first. A website makes an existing business easier to buy from. It does not create demand out of nothing.

What to do next

Try the check yourself. Open Google on your phone, search your business name, and look at what a customer sees. If the answer is nothing useful, that is the gap. If you want to know what closing it would cost, our prices are published on the pricing page, and a quote is free.